What is POSM?

POSM stands for Point of Sale Material, and refers to materials and displays used at the point of sale in a retail store to promote and sell products. These materials may include merchandise displays, display cases, signage, and other promotional items. POSM is beneficial to retailers because it can increase product visibility, attract customer attention, and ultimately increase sales. By using POSM, retailers can ensure that their products are presented in the best possible way at the point of purchase, which leads to increased sales and customer satisfaction. POSM can also be used to communicate important information about products, such as features, benefits, and price, which can help customers make informed purchasing decisions.